Low Carbon, Loop and Emirates Great Britain SailGP Team unite on World Earth Day to encourage supporters to join them in tackling climate change by using carbon cutting app

Users of the free Loop smart meter app can reduce their electricity use by up to 16% and gas by 10%, offering Emirates GBR and their supporters an easy way to improve their energy efficiency.

The Emirates Great Britain SailGP team, led by the world’s most successful Olympic sailors Sir Ben Ainslie and Hannah Mills OBE, along with Low Carbon are inviting the team’s supporters to recognise World Earth Day by joining them in reducing the amount of energy they consume by downloading the free Loop app.

Loop is an innovative smart meter app developed by Trust Power, a Low Carbon company, that helps consumers to become more energy efficient. Whilst the aim of Low Carbon is to generate as much large-scale renewable power as possible, Loop helps to reduce the amount of energy people use. Together both support the ultimate goal of reducing carbon emissions.

Available and free to any UK household with a smart meter, Loop analyses energy data and shows a range of insights, personalised analytics and behavioural nudges to help users improve their energy efficiency.

On average, Loop users save 16% on their electricity bill and 10% on their gas, meaning a carbon saving of 310 kg CO2e and a bill reduction of around £300 per year for an average dual fuel household. In partnership with the SailGP team, a dedicated Loop download page has been set-up which will help to track the combined impact of reduced energy use and carbon savings the team and its supporters can jointly achieve on World Earth Day and beyond.

The use of the Loop app by the Emirates GBR is part of a long-term partnership with Low Carbon that reinforces the scale of their shared sustainability ambitions and using sport as a platform to inspire others to take action to tackle climate change.

Emirates GBR Team member and SailGP Global Sustainability Ambassador, Hannah Mills OBE said: “Athletes and sport have a huge responsibility when it comes to taking positive climate action and inspiring fans to follow.

“The Loop app is the perfect example, it’s a fantastic innovative piece of technology that is super easy to use we are looking forward to showcasing it to our fanbase and beyond.”

Founder and Chief Executive of Low Carbon, Roy Bedlow said: “We are delighted to deepen our partnership with the Emirates GBR team and their fan base by working closely with climate champions, like Hannah and Sir Ben, to promote the use of Loop’s world-leading technology and help to tackle climate change.

“We know that the team’s supporters are as passionate about protecting the environment as we are, and we are pleased that their actions to reduce energy usage can count towards the team’s efforts on sustainability through the dedicated fan page for Loop.”



Low Carbon creates large-scale renewable energy to fight climate change. We’re building a net-zero energy company that will protect the planet for future generations.
This defining purpose drives us to deliver for our communities, investors, and the environment.

We are a long-standing certified B-Corporation and recognised as gold standard for our environmental impact.

We invest in, develop, and operate solar, wind, energy storage, and energy from waste projects across the UK, Europe, and North America. We’re contributing to the world’s move to 100% renewable energy by creating and operating 20GW of new capacity by 2030.
Low Carbon is on a mission. Together, we will power tomorrow.


For media enquiries about Low Carbon please contact: harry.padfield@lowcarbon.com


SailGP races for a better future, championing a world powered by nature. The sport’s pinnacle league, SailGP features national teams battling in short, intense races at iconic stadium-style venues across the globe, building to the grand final – and sailing’s top prize of US$1 million. The high-tech, high-speed action features sailing’s best athletes racing in identical supercharged F50 catamarans, flying at electrifying speeds exceeding 60 mph/100 KM/H. Visit SailGP.com for more information.

Ben Ainslie holds the majority ownership of The Great Britain SailGP Team which is using its platform to change the sports sponsorship model in order to bring together groups of like-minded companies, who want to collaborate and accelerate change for a wider purpose. The Great Britain team are also committed to accelerating gender equality across the sport with the teams Athena Pathway Programme run by Hannah Mills – the most successful female Olympic athlete in the world of sailing, and IOC Sustainability Ambassador.

SailGP teams are supported by Race for the Future partners who share their personal values and commitment to deliver impact for a better future. The Great Britain teams Race For The Future Partner is the 1851 Trust’s Protect Our Future platform which aims to empower young people with the scientific knowledge to combat climate change.


Loop (www.loop.homes) is the leading free smart meter app, helping customers to reduce their electricity use by 16% and gas use by 10% on average. If you measure your energy use, you are much better able to control it. Loop is designed and developed by Trust Power, a data and technology business headquartered in Oxford and founded in 2017.

Part of the Low Carbon group, Trust Power is a purpose-led organisation. Our mission is to accelerate the decarbonisation of UK households. We analyse energy data and provide a range of insights, personalised analytics and behavioural nudges to help our users improve their energy efficiency. The Loop app also offers a unique solar simulator that allows users to understand the impact that solar panels would make to their home in a way that has not been possible before.